Rickie Fowler created news this Sunday, sporting a golf cap featuring PUMA on it, and also in a puma branded T shirt. Quite fresh in his career, Fowler finished at his very best in a major tournament, at a tie for the 2nd spot at this year’s US Open. He was also holding in his hand a Red Bull can, which is another brand he endorses.
Fowler turned a pro back in 2009 and Fowler as a product has definitely outperformed what Fowler is as a performer. Since 2009 he has only bagged a single PGA tour win, and his huge fan base started dressing up in his signature color, which is orange.
It is quite simple to be blinded by his fascinating tangerine dream; however, his popularity is partly because of the deft marketing.